‘What we really need more than anything else during this pandemic is some hope.”

As the COVID-19 pandemic struck us all with fear, frustration, and anxiety, Lori Livacich saw it as an opportunity to make a big difference with a small gesture.

Stemming from her initial idea of creating something of recognition for front-line workers, Lori Livacich co-founded and created the Hero Lapel Pin — a pin that is meant to be given to everyday heroes and essential workers during the COVID-19 Pandemic.

The COVID-19 Hero Pin

“There’s pins to thank nurses, there’s pins to thank doctors, but what about everyone else who is putting their lives on the line?”

From there, Lori created one thousand pins and started giving them away, and the concept took off. 

“I went to the grocery store and saw a single mom, she probably had kids, and was fearful and exhausted, but you can just see it in her eyes. I could give someone a $100 bill but giving someone that pin just makes a world of difference.”

However, it didn’t take Lori overnight to get to get here. Through years of hard work and persistence, she combatted and battled addictions to food, cigarettes, and alcohol. Though a massive lifestyle change with coaching and support around here, today is a widely successful in all aspects of her life. 

Prior to creating the Hero Lapel Pin, Livacich gained experience in various industries over the years. She began her career in public relations at a small advertising agency in Newport Beach, that transitioned her into working for her father’s produce company, Vista Sales that grew, packed and shipped strawberries, tomatoes, avocados, and more. She worked as a Sales Manager for their San Diego division, which led her to be one of the first women to successfully lead her role in a primarily male-dominated industry. 

Don’t miss this emotional and uplifting conversation.

Links to The COVID-19 Hero Pin

The Hero Pin

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